Here are 5 core principles that small business can use for search engine marketing.
- Relevance. Search engines aim to provide users with the most relevant content in response to queries
- Reputation. Good reviews from respected sources that link to your content shape the reputation of your content.
- Remarkable. It has been said before, do not be boring, remarkable content holds the keys to getting noticed.
- Readability. Format and structure to make it readable to humans and machines alike.
- Reach.Find topics that have a broad reach as these can generate or have a wider interest amongst your audience.
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Posted in: Marketing
Posted on April 13, 2011
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