ExactTarget, a social media and email marketing services company conducted a new survey to shed light on social break-ups, that occur when consumers opt-out of email, or un-follow and unlike a company. The top three reasons were; Emails came too frequently The Content became repetitive or boring over time I receive too many emails and… [Read more…]
November 27, 2010
If you are not a fan of using Facebook Markup Language (FBML), Wix has released a Facebook application that aids in creating fan pages. This application adds a [My Site] tag on your fan wall page that displays a full version of your free Wix website as seen in this demo. Reference article.
June 27, 2010
Industry voices are surmising that social media messaging could one day replace e-mail. While that might seem far-fetched, this study from e-mail marketing company GetResponse* shows that social networking and e-mail are most definitely cross-pollinating. The findings show that e-mail marketing messages with a social sharing option; generate 30 percent higher click-through rates than e-mail without those… [Read more…]
March 22, 2010
Letter from the author… Hello fellow marketer; Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. It seems that many marketers see the social media frontier as the next marketing gold rush. Given the low cost of entry, many marketing pros are doing more than just dipping their creative… [Read more…]
March 7, 2010
On March 3rd, PostRelease released a new white paper aimed at introducing ad agencies and brands to the value of online forums as the most targeted and effective channel for reaching highly influential consumers. The paper demonstrates why a brand’s most valuable audience can be found in online forums, and shows how to reach that… [Read more…]
February 20, 2010
This article examines how a business can use complementary media—email, social networks, and mobile—to effectively connect and communicate with current and prospective customers. Source Article: http://www.marketingprofs.com/articles/2010/3405/maximize-your-digital-marketing-mix-10-ways-to-integrate-social-mobile-and-email/?adref=NemW3210 Posted via email from K3 Center Codex
January 31, 2010
Expand Your Network Join topic groups related to your business and gain or share valuable information. Share Expertise To Build Credibility Share your knowledge and ideas all while driving traffic to your website. Highlight What’s Special Share the latest news and events related to your business and gain added visibility. Look For Leads On Twitter… [Read more…]
December 14, 2009
The old rules of marketing and PR are ineffective in an online world. David Meerman Scott Unlike traditional content producers, a lot of online content producers offer a way for readers to comment on content. Meaning it’s no longer a one-way avenue to content sharing or message pushing; readers have the ability to “talk back”… [Read more…]
December 14, 2009
The old rules of marketing and PR are ineffective in an online world. David Meerman Scott Unlike traditional content producers, a lot of online content producers offer a way for readers to comment on content. Meaning it’s no longer a one-way avenue to content sharing or message pushing; readers have the ability to “talk back”… [Read more…]
September 13, 2009
Social communities are all the rage, but at what point does it become more beneficial to build one vs. use one that’s already there? Online-community gurus Peter Kim and Aaron Strout weigh in on whether and how to create your own social portal for customers. If the priority involves listening to what’s being said about… [Read more…]
March 1, 2011
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