Social media advertising strategy

Posted on August 16, 2009

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Everyday it’s harder and harder for small business owners and advertisers to keep pace with all the social media platforms on the Internet. Business people need to develop a Social Media Advertising Formula, made up of the sites that all advertisers, Web site owners, and business owners must have in order to run a successful social media advertising campaign.

  1. LinkedIn. This platform is great for sending updates to business associates, Lutze says. Tip: To search-optimize your profile, select one core keyword and deftly repeat it in your copy.
  2. Facebook. Your best choice for posting a “personal” profile online. Tip: A profile keyword here can set up a company exec as an expert within the closed Facebook community.
  3. MySpace. Create a fully developed business profile in this open community. Tip: Search your target B2B audience within the site to develop “a great outreach network,” Lutze suggests.
  4. YouTube. An excellent forum for viral campaigns. Tip: For each amazing video you create, include a keyword in the title and in its description.
  5. Your Blog. Starting a blog should be a top social priority, Lutze advises. Tip: Select a unique keyword before writing each post.
  6. Twitter. Use Twitter to push tweets out to other platforms like Facebook, and increase your reach. Tip: “[P]ersonalize your Twitter background for a … branded look and feel.”

Source: http://www.techjournalsouth.com/news/article.html?item_id=7621

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Posted in: Marketing