Social Media Won’t Work if You Aren’t Social

Posted on August 16, 2009


Here’s some ways I’ve learned to be more social with social media:

1 – Promote other people. All it does is make others more likely to promote you, and want to interact with you. Can seem completely counter intuitive to companies that want to use social media to ‘get their message out there’, but it works. Every morning I spend 1-2 hours reading feeds and links to interesting articles. These get RTed like crazy on Twitter, and what happens when I link to one of my posts? That’s right, it gets RTed even more because more people are following me because I promote interesting articles and posts.

2 – Watch your language. I don’t mean what you say, but HOW you say it. How you interact with others greatly determines if and how they will respond. If you speak in statements, that shuts down communication. It comes across to others as ‘I am right, there’s no need to discuss this further’. If your tone is ‘here’s what I think’, then that invites others to share their opinions.

3 – Show people that you value their opinions. Just as I was writing this post, I noticed this tweet flash up from Chris Brogan. He said ‘Your responses were better than my idea. Thank you.’ Great example of empowering people to interact with you. From my experience, the room is ALWAYS smarter than I am, so anything I can do to encourage interaction with everyone else, means I am going to learn something.

4 – Show people that you care
. Here’s a Twitter-tip. I now follow well over 3,000 people, and I honestly can only interact regularly with a fraction of that number. So there’s a lot of people I follow that I rarely, if ever, tweet with. But I want to let these people know that I appreciate them and am paying attention to them. One thing I do is if I see someone I rarely tweet with mention that they got a new job, or a new car, or got married, etc, I will send them a quick tweet congratulating them. Doesn’t take 5 secs, but it quickly let’s them know that I’m watching and care enough to congratulate them.

5 – Say ‘thank you’ early and often. It matters. This isn’t rocket science, it’s social media.


Posted in: Social Media