Stop selling and take the order already!

Posted on August 16, 2009


First we need to get on the same page on a couple of things.

  1. Marketing is everything that you do to that brings qualified customers to your door
  2. Sales is collecting the money in exchange for a product or service

Next we need to understand some basic functions of an email marketing message.

  1. After sender recognition, the Subject Line causes a message to be opened (Note: sender recognition alone is not enough to cause a message to be opened)
  2. A Value Proposition gives the recipient a reason to want to purchase
  3. The Call To Action drives clicks
  4. Conversions happen at the landing page 


Posted in: Marketing