Five Essential Strategies for Measuring Marketing Effectiveness

Posted on August 18, 2009

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Five core strategies to measure marketing effectiveness, some key implementation tactics and ways to overcome the most-common challenges marketers face during execution.

  • Plan ahead and design a response-attribution infrastructure to support all channels
  • Create control groups for a more-accurate measurement of campaign lift
  • Define relevant measurement metrics
  • Define specific attribution rules by campaign
  • Automate and use visual reporting and analytic tools

 Source: http://www.marketingprofs.com/9/essential-strategies-measuring-marketing-effectiveness-krishnamurthy-ewald.asp?adref=znnpbsc4389

 

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Posted in: Marketing