Five Essential Strategies for Measuring Marketing Effectiveness

Posted on August 18, 2009


Five core strategies to measure marketing effectiveness, some key implementation tactics and ways to overcome the most-common challenges marketers face during execution.

  • Plan ahead and design a response-attribution infrastructure to support all channels
  • Create control groups for a more-accurate measurement of campaign lift
  • Define relevant measurement metrics
  • Define specific attribution rules by campaign
  • Automate and use visual reporting and analytic tools



Posted in: Marketing