Facebook Wall Posts Study

Posted on September 13, 2009

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In partnership with MediaPost, Vitrue provides results from a 5 month study (March though August 2009) of click-through rates on Facebook wall posts.  The findings emphasize the importance of making sure clickable posts are inviting, value-driven and useful.

·         Tuesday (9.89%)  and Wednesday (9.87%) represent the highest click-through rates (CTR) on wall posts.

·         Thursday (4.39%), Saturday (2.7%) and Friday (2.67%).

·         On average, the study shows an overall CTR of 6.76 percent

These findings are supported by an earlier study with Ad Age that showed CTRs of 6.49 percent just a few weeks ago. In those estimates – and these are educated estimates – those clicks were broken down by age:

13-17:   40%
18-24:   30%
25-34:   14%
35-44:   10%
45-54:   4%
55-plus: 2%

And by sex:

Female: 56%
Male:     44%

View a summary of the findings or read the study here.

Source: http://www.websitemagazine.com/content/blogs/posts/archive/2009/09/11/facebook-peak-times-for-business.aspx

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Posted in: Social Media