Free trials and risk averse buyers

Posted on December 14, 2009


Free trials are popular because they’re perceived to be the shortest route to a sale, but what they really do is eliminate a huge subset of potential customers at the outset—people who may well have the relevant pain or problem, but who simply don’t want to expend the time or hassle downloading, installing and evaluating the actual product. These articles explore how to add a different twist to the typical free trial offer.

  Reference Articles:
Why Free Trial Offers Aren’t Always the Best Choice
Marketers Looking For Alternative Offers To Free Trials To Attract Risk Averse Buyers

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Posted in: Marketing