Google’s Real-Time Search Changes Everything

Posted on December 14, 2009

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Google launches real-time search and may change the face of SEO optimization. These real-time results take into account your social graph – the connections you make and your “authority” in the space, as well as the content you provide on these networks. This means that if you tweet an important piece of information and it gets re-tweeted by your followers, you can bet Google will take notice. Google will be examining accounts’ social stock and including those in the updates – on the first page of Google. You will also notice that real-time results are not limited to social networks, but include blogs and other websites. Content creation and optimization (creative copy, keyword-friendliness, etc.) becomes a mission-critical business objective.

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