Producing Online Content

Posted on December 14, 2009


The old rules of marketing and PR are ineffective in an online world. David Meerman Scott

Unlike traditional content producers, a lot of online content producers offer a way for readers to comment on content. Meaning it’s no longer a one-way avenue to content sharing or message pushing; readers have the ability to “talk back” and share their opinions, thoughts, suggestions, disagreements, etc. In doing so, often a community forms around the content producer and when new content is available conversation happens on the content producer’s site, but also extends beyond it to places like Twitter, Facebook, LinkedIn, blogs, forums, etc. These resources explore steps todays marketers and PR pros can take to improved their content placement.

 Soure article: How To Work With Online Content Producers

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Posted in: Social Media