Performance Analysis – what to do to figure out what to do

Posted on January 12, 2010


Perhaps like many others, I find myself frequently lost wondering what fluctuating unique visitors or page views should really mean to me. This article opens with the observation that “you can’t manage what you can’t measure and you certainly can’t monetize it either”. Along with a a free heatmap tool and a a free page load test tool, this article not only sheds a great light but also got me to add several elements to my seo experiments.


  1. Visitors per Conversion, Lead or Order: How many visitors does it take to achieve your website goals? This measurement indicates if your website and its promotional channels are working together.
  2. Cost per Lead: The cost per lead measurement helps show what techniques or channels are paying off and those that might need to be eliminated. It is important to find ways to cut costs or make modifications to improve response rates and, ultimately, the number of conversions, driving our cost per lead down.
  3. Stickiness: Page views per visit measures the level of involvement and length of time a visitor spends with specific content. 
  4. Website Load Time Matters: It should come as no surprise that fast-loading sites increase user satisfaction but a great many online destinations still suffer from poor performance.

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