5 Steps to Be Successful With New Web Initiatives

Posted on January 31, 2010


  1. Discovery. You outline the project’s goals, the strategy for successfully reaching your target audience, the campaign’s key messages, the channels via which the message will be delivered, the timeline for each channel launch, the call to action, and the reporting process.
  2. Technical structure and information architecture. You lay out the technology being used in the campaign, the connections to and from any business systems, the end-user experience, and the priority of your content.
  3. Graphic design. Another trap to be aware of in Web-campaign development is designing before planning. You have to complete the information architecture so that you appropriately prioritize your primary content over your secondary and lower-level messages.
  4. Build and integrate. Start programming only after everything is laid out in function and design. That helps reduce your programming time, cost, and testing cycles significantly.
  5. Launch, report, refine. The launch is not a finishing point; rather, it’s a starting point. It’s where you execute the plan, manage the program, and report on the results. Most of the time, the launch consists of ongoing adjustments to content and functionality based on the results that you are generating from the campaign.

Reference article:http://www.marketingprofs.com/articles/2010/3330/how-to-be-successful-with-new-web-initiatives/?adref=znnpbsc43110

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