A 10-Question Lead-Generation Checkup Checklist for Your Website

Posted on February 20, 2010

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1. Does your homepage clearly communicate what your company does and the audiences you serve? _____ Yes _____ No

  2. Do you use a conversational tone in your website’s copy? _____ Yes _____ No

  3. Do you offer useful educational content in addition to product and service information? _____ Yes _____ No

4. Is your website optimized for top ranking in the search engines? _____ Yes _____ No

  5. Are you updating your website’s content on a regular basis? _____ Yes _____ No

  6. Does every page of your website include a compelling call to action? _____ Yes _____ No

  7. Do your calls to action address prospective customers at each stage of the buying cycle? _____ Yes _____ No

  8. Is your phone number prominently displayed on every page of your website? _____ Yes _____ No

  9. Are your online forms short, asking only for basic contact information (e.g., name, company, phone, and email address)? _____ Yes _____ No

  10. Do you have a process in place to ensure your website inquiries receive immediate follow-up? _____ Yes _____ No

  Source article: http://www.marketingprofs.com/articles/2010/3406/a-10-question-lead-generation-checkup-checklist-for-your-website/?adref=znnp3513210

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