The Brave New World of the Engaged Web

Posted on March 12, 2010


It goes without saying: The Web is very different from what it once was. It’s clear that Web habits are changing fast. In terms of clicks per minute, the world’s attention is dominated not by traditional content-based sites but by a set of radically different, interactive, community-based tools and services. We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations.

Welcome to “the Engaged Web,” a new world where passive websites have been replaced by engaging Web applications and where visitors have become users. That new world has three important implications for marketers:

  1. You’ve got an exciting new universe of opportunities for engaging today’s Web user.
  2. Your users expect richer, more-rewarding experiences; anything less is dull.
  3. If your Web applications don’t meet users’ expectations, users will find some that do.

Reference article: The Brave New World of the Engaged Web

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Posted in: Marketing