Using site speed in web search ranking

Posted on April 17, 2010

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Google remains obsessed with speed, in their products and on the web. As part of that effort, Google now includes a new signal in their  search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.

Here are some free tools that you can use to evaluate the speed of your site:

  • Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
  • YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
  • WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.
  • zOompf, offers a free, fully automated web performance scanning service
  • Gomez touts itself as the world’s most comprehensive testing network.
  • Google’s own, in Webmaster Tools, Labs Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged about site performance.
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Posted in: SEO