5 Questions On-site Search Logs can Help Answer

Posted on April 19, 2010

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On most sites, users look to on-site Search after they’ve scanned the page for clues to the content they’re seeking. Tracking and storing search terms in a Search Log is a great way to gain insight into how people use your site.

  1. What Are Your Top Search Terms? This critical information is a window into your users’ thinking as they explore your site.
  2. What Pages Do Your Top Terms Come From? If the terms come from deep within your site perhaps users are getting lost and this points to a need to improve the user experience.
  3. What Are the Top Terms for Pages on Your Critical Click Paths? The critical click path is the route users take to get to specific information, if search is initiated on content pages perhaps these pages could benefit from more information.
  4. What Percentage of Search Happens On Search Results Pages? If search occurs on the search results page this can suggest that the results are not effective enough or failed to meet the users expectations.
  5. Which Terms Are a General Category? Searching for general terms often means that the user does not know what they are looking for and suggests that they are unclear about your categories.

Posted via email from K3 Center Codex

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