Convince with Simple Fonts

Posted on April 19, 2010


Research by Hyunjin Song and Norbert Schwarz shows that the way we perceive information can be affected dramatically by how simple or complex the font is. In particular, their work found that a simple font was more likely to get the readers to make a commitment. The researchers found that to encourage others to complete a task;

  • You should describe that task in a simple, easy to read font.
  • You should also make the type size easy to read and use simple words and sentence structure.

These steps will minimize the perceived effort needed to accomplish the task, and your success rate will increase.

Learn more about this study here.

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