Email Marketing and Social Media Integration Report

Posted on June 27, 2010


Industry voices are surmising that social media messaging could one day replace e-mail. While that might seem far-fetched, this study from e-mail marketing company GetResponse* shows that social networking and e-mail are most definitely cross-pollinating. The findings show that e-mail marketing messages with a social sharing option;

  • generate 30 percent higher click-through rates than e-mail without those features.
  • when three or more sharing options are offered, the click-through rate is 55 percent higher
  • a Twitter sharing option resulted in 40 percent higher click-through rates

Other findings of the study:

  • 60% of all social e-mails included just one sharing icon.
  • Only 11.2% of social e-mails included three icons or more.
  • Twitter was the most popular social sharing option, included in 67.2% of all social e-mails. Facebook came in second at 62.7%.
  • E-mails shared on Twitter resulted in CTRs of 10.2% — over 40% higher than messages not linked to any social media.
  • Nearly 19% of SMB marketers used the Twitter integration feature at least once. Just 13.5% included social sharing options.
  • SMB marketers used Twitter social media integration twice as much as social sharing links.

*GetResponse analyzed data from approximately 500 million e-mails sent by 19,149 GetResponse users.

Source article or get a copy of the report

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Posted in: Social Media