20 DIY SEO Tips for the Small Business Owner

Posted on July 3, 2010

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  1. Write Website copy for humans.
  2. Focus on 5-20 main related keywords or phrases for your entire Website. 
  3. Get your best keywords into your domain, folders, and page names.
  4. Check your keyword density and tweak as necessary.
  5. Make sure the title of each page is different.
  6. Include a unique meta description for each page.
  7. Style your keywords.
  8. Name your Images.
  9. Link intelligently to yourself.
  10. Create an XML Sitemap.
  11. Create and upload a simple robots.txt file.
  12. Link out.
  13. Refresh your Website with new content and pages regularly.
  14. Ask the right people to link to you.
  15. Create a “Link to Us” page.
  16. Become an expert on more sites than just your own.
  17. Get listed in directories.
  18. Give away free stuff.
  19. Syndicate your press releases.
  20. List yourself on Google Places.

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Posted in: SEO