The dangers of ranking No. 1 on Google

Posted on August 31, 2010


Top search results get a lot of clicks, but you might be wasting your time trying to climb to that first position. Here’s why a top ranking isn’t all it’s cracked up to be.

Article Highlights:

·         Brands need to be careful about spending time and money on vanity keywords because ranking No. 1 isn’t the end all of SEO

·         SEO strategy has a lot more to do with the keywords themselves than their ranking positions

·         Video, local, and image can be more valuable than traditional organic results

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Posted in: SEO