301 Redirection and Doorway Pages

Posted on September 20, 2010

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The fact that search engines favor domain names that contain one or more keywords in a search query fuels the mass purchasing of keyword-rich domains in the hopes of increasing site traffic through a couple of strategies; 

  1. 301 redirection of keyword-rich domains
  2. content-rich doorway pages on those domains

The obvious question becomes how do these tactics effectively work.


301 redirection: Is redirecting a large number of domains suspicious? Not if it involves consolidating your brand.



Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase and violate Google’s Webmaster Guidelines. These General Guidelines provide a great place to start your education into SEO, make sure you check out Google’sSEO Starter Guide.

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Posted in: SEO