5 Rs for Search Engine Marketing

Posted on April 13, 2011

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Here are 5 core principles that small business can use for search engine marketing.

  1. Relevance. Search engines aim to provide users with the most relevant content in response to queries
  2. Reputation. Good reviews from respected sources that link to your content shape the reputation of your content.
  3. Remarkable. It has been said before, do not be boring, remarkable content holds the keys to getting noticed.
  4. Readability. Format and structure to make it readable to humans and machines alike.
  5. Reach.Find topics that have a broad reach as these can generate or have a wider interest amongst your audience.

Reference article

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Posted in: Marketing