Browsing All Posts filed under »Branding«

Inspired Infographics

November 30, 2011

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Like most anything else Internet users place on a pedestal, infographics have almost been done to death – which would truly be a shame if it plays out that way. Originally used to represent important data and statistical information in a more visually pleasing and more easily consumable way than plain text, infographics have become […]

7 Ways a Website Can Under-perform

July 23, 2011

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In a world with 5 billion mobile subscriptions your website should be fast, well-designed and mobile-friendly. SEO tactics are important, and if content is still king we need to provide content written by and for real people. Your about us page is not about you, here are tips to create a better About Us page. […]

5 Personal Branding Secrets

June 27, 2010

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Personal branding is a hot concept, which is both good news and bad. While branding presents opportunities to present yourself in compelling and creative ways, with everyone trying to make a name for themselves it is getting hard and hard to stand out from the crowd. The following tips are from entrepreneur and uber-blogger Guy […]

The Importance of Customer Feedback

June 5, 2010

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A feedback program is a great way to gain insight into the attitudes and interests of your site visitors. Understanding the value of these programs opens up opportunities to; Build brand value. Feedback provide a platform for a two-way conversation about all aspects of your brand. This type of visitor engagement provides a myriad of opportunities to personalize and […]

3 Levels of Value

June 5, 2010

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This interview with Geoffrey James gives you Jeff Thull’s insights on how companies define value. In making the point “that value does not exist until it has been achieved with your customer’s business” Jeff proposes 3 levels of value. Level 1 – Expresses the characteristics of the product Level 2 – Explores how a product changes a […]

5 Keys to Creating Engaging Experiences

May 28, 2010

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Brands that deliver engaging experiences build and sustain long-term competitive advantages. Therefore, getting the experience right must be a priority. The following characteristics are important to bear in mind when considering how others engage with your brand: Engaging experiences create value. Whether through efficiencies that help us get more done in a busy day, stay […]